Our Mission
Beauty Is a Spectrum—and We're Hoarding the Whole Damn Thing
At AntiPretty, we don’t believe in one type of attractive—we believe in all of them. Men, women, non-binary, queer, loud, shy, inked, fluffy, sharp-jawed or soft-bellied—we’re here for it. If you’ve got a look, a vibe, or just really strong eyebrows, we want to shoot you. Respectfully. With a camera.
We don’t do cookie-cutter casting. We do characters. Vibes. Walking contradictions. Whether it’s full glam or garbage chic, we aim to shoot everyone the way they want to be seen—or the way no one’s dared shoot them before. Our sets are collaborative, chaotic, and fueled by mutual respect and just enough caffeine to get weird.
We’re not building a brand. We’re building a collection—one fierce, funny, fascinating human at a time. Think of us as Pokémon trainers, but instead of battles, we collect bold, beautiful misfits and dress them like haunted librarians or glitter punks. You know, normal stuff.